Team Identity Lab
Teams often have an implied way of working rather than an agreed one. Over two days, we help the team define the behaviours, norms and identity they want to work towards.
Duration2 days
Group sizeOne team at a time
DeliveryOn site or online
Pre-workIndividual interviews
You leave with
- A documented Team Identity Framework
- A set of clear team behaviours
What’s included
Two days,
Two days,
in full.
The overall structure stays consistent, but we tailor the examples and exercises around your team and the pre-work interviews.
Identity mapping
Archetypes
Behavioural code
Into workflow
Day one
Where you actually are
Day one maps how the team currently operates, including its strengths, patterns and points of misalignment.
- Current-state identity mapping
- Strength archetype identification
- Misalignment diagnosis
Day two
What you choose to be
Day two turns that into an agreed behavioural code, tested against real situations and linked to the way the team actually works.
- Designing your behavioural code
- Translating identity into action
- Embedding identity into workflow
Built for
these teams.
If you are not sure whether the program fits, we can work that through with you.
Who it’s for
- Teams that were merged, restructured or rebuilt in the last twelve months
- Leadership groups that agree in meetings but work differently afterwards
- High-performing teams that have grown and now need a more deliberate way of working together
What you
leave with.
A documented, practical Team Identity Framework ready to implement.
By the end, your team can
- Describe the behaviours the team has agreed to and what they look like in practice
- Identify the source of recurring friction within the team
- Use the framework to explain the team’s norms to new team members
The other
three.
Design for Humans
Build practical capability to design systems, processes and environments around how people actually work.
See the program
AI Ready
Decide where AI is useful, where it is not, and what needs to be in place to use it well.
See the program
Simplify to Amplify
Identify where unnecessary complexity has built up and redesign the work to make it simpler.
See the program